GLOBAL FELLOW · GYEONGGI CENTER FOR CREATIVE ECONOMY & INNOVATION (GCCEI) FOR KOREAN ACCELERATORS & GOVERNMENT PROGRAMS Korean companies.
ASEAN expansion.
Done right. 30+ years operating across Southeast Asia. Already inside the Korean innovation ecosystem. The person your portfolio companies need before they get on the plane. Korean government programs are funding outbound expansion at scale. Most of the companies they back will get ASEAN wrong — not because of bad products, but because of bad assumptions. That’s where I come in. LET’S TALK ABOUT YOUR COHORT  30+ YEARS IN ASEAN 6 COMPANIES FOUNDED 3 EXITS INCL. NASDAQ 10+ KOREA ENGAGEMENTS ALREADY IN KOREA Not an outsider.
Already part of the ecosystem. I’m not a foreign consultant parachuting in. I’ve spoken, mentored, judged, and taught alongside Korean founders, program managers, and government partners for years. CREDENTIAL Global Fellow — Gyeonggi Center for Creative Economy & Innovation GCCEI is one of Korea’s flagship government-backed innovation bodies. As a Global Fellow, I have worked directly within the Korean startup ecosystem — including as a judge and mentor at the ASEAN-Korea Startup Week. GLOBAL FELLOW ASEAN-KOREA STARTUP WEEK JUDGE MENTOR BORN2GLOBAL / GDIN Global Digital Innovation Network Born2Global is one of Korea’s most active government-supported outbound expansion programs. I’ve engaged as a speaker, mentor, and judge — working directly with Korean companies preparing to scale internationally. SPEAKER MENTOR JUDGE PLUG AND PLAY KOREA Programme Mentor, Workshop Facilitator & Judge Plug and Play’s Korean programme connects startups to global markets. I’ve worked with their Korean cohorts in multiple capacities — from workshop delivery to mentoring founders on cross-border expansion strategy. MENTOR WORKSHOPS JUDGE FLYASIA & 500 STARTUPS KOREA Speaker, Moderator, Mentor & Judge Across FlyAsia and the 500 Startups Korea programme, I’ve moderated panels, delivered talks, and mentored Korean founders — consistently focused on the realities of building and expanding in Southeast Asia. SPEAKER MODERATOR MENTOR JUDGE THE ASEAN REALITY What Korean companies get wrong about ASEAN. ASEAN is not a single market. It is ten countries with different languages, regulations, consumer behaviors, and business cultures — and the companies that treat it as one region consistently fail. Korean companies have real advantages in Southeast Asia: strong brand equity, proven technology, and government backing. What they often lack is the market-entry intelligence to turn those advantages into traction. That’s the gap my workshops close — not theory, but the specific decisions, mistakes, and strategies that actually determine whether an expansion works. • ✕
Treating ASEAN as a single market with a single playbook → Country-by-country strategy framework
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Underestimating local partnership complexity → How to find, vet and structure the right partners
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Assuming speed beats preparation → The smartest companies move deliberately, not fast
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Misreading Southeast Asian consumer behavior → What the data and most boardrooms get wrong
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Founder burnout mid-expansion → Mental resilience built for the pressure of going global WORKSHOPS & KEYNOTES Four sessions built
for outbound programs. 01 — Signature Where Southeast Asia Is Heading Next A Founder’s Guide to ASEAN Expansion. Country by country. Market by market. What’s changed, what Korean companies miss, and how to build an expansion strategy that actually holds up on the ground. Delivered at Scaling Business Summit 2026, Ho Chi Minh City. KEYNOTE WORKSHOP MOST REQUESTED 02 Five Things: A Founder Mental Health Journey Expansion puts founders under extreme pressure. This session gives them the language, tools, and peer connection to manage it — before it becomes a crisis. Now required by many leading accelerators globally. WORKSHOP 1.5–2 HRS ALL STAGES 03 Secrets of Effective Pitching Korean founders pitching to Southeast Asian investors and partners face a different audience than they’re used to. This session rebuilds pitch structure and delivery for cross-cultural fundraising and business development. WORKSHOP 2–3 HRS PRE-DEMO DAY 04 Building a Team of Startup Mentors For program managers — not founders. How to recruit, structure, and engage a mentor team that actually delivers value to outbound expansion cohorts. The session nobody else is running. WORKSHOP PROGRAM MANAGERS OPERATIONS KOREA GCCEI Global Fellow Born2Global / GDIN Plug and Play Korea FlyAsia 500 Startups Korea ASEAN-Korea Startup Week GLOBAL TechStars Seedstars Plug and Play APAC 500 Startups SheLovesTech Start2 Group muru-D / Telstra WHAT PROGRAM MANAGERS SAY Results program managers
actually report. ” Working with Paul during the Plug and Play Cambodia Accelerator Program was an outstanding experience. Paul is amazing at aligning each session with the real needs and challenges faced by startup founders. The discussions were not just theoretical frameworks, but actionable and realistic strategies that founders could immediately implement. The impact was tangible — several of our startups successfully expanded into new markets after applying the strategies shared during the program. Amelia Permata Manager, Programs APAC — Plug and Play APAC ” Paul has run his Asia expansion workshop with a number of Start2 Go Global accelerator cohorts, and the feedback has been excellent. Paul brings a rare combination of sharp, comprehensive content and real-world experience — our founders leave with insights on Southeast Asia expansion which is hard to find anywhere else in this clarity. Katrin Miller Program Director Southeast Asia — Start2 Group LINKEDIN · SCALING BUSINESS SUMMIT 2026 — HO CHI MINH CITY, VIETNAM Paul Meyers began his masterclass with a sentence that has stuck in my mind ever since: “Everything has changed.” That wasn’t a rhetorical opening. It was the central thesis of his entire presentation. Paul didn’t just talk about ASEAN — he challenged old ways of thinking. His message was clear: ASEAN is no longer a classic emerging market story. No longer a purely low-cost region. No longer a single unified market. And those who want to succeed here won’t win by simply increasing speed, but by using a more intelligent approach. Vietnam is not simply “interesting.” Vietnam is becoming strategic. Frank Miller — CEO, strAIght. | AI-powered Creative Growth · March 16, 2026 WORK TOGETHER Your cohort is heading
to ASEAN. Let’s talk. One session or a full program — I work with accelerators, government programs, and outbound expansion initiatives across Korea and the region. EMAIL PAUL → CONNECT ON LINKEDIN Paul Meyers PAUL@ASIAFOUNDERCOACHING.COM LINKEDIN ASIAFOUNDERCOACHING.COM